No, it's not magic. Despite adding more features and increasing performance, the EVGA B3 lineup is shorter than most of its competitors. At only 160mm long, you'll notice the extra space in your case, but you won't miss any performance or functionality.EVGA Bronze power supplies have become synonymous with industry leading stability, performance, and value. With the B3 power supplies, EVGA now adds fully modular cables, the ECO Intelligent Thermal Control System, even tighter voltage regulation (<2%), and a Long Life Sleeve Bearing Fan for ultra quiet performance with an increased lifespan. Even more impressive, these power supplies continue to get shorter compared to its predecessors. Backed by EVGA's 5 Year Global Warranty, the EVGA B3 lineup will give you peace of mind for years to come. Join the evolution of the Bronze age.