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Swiftec was founded in 1994 by Gabriel Rouchon. Its sales skyrocketed in early 2001 following the release of the famed MC370 line of heatsinks. Reviews of the heatsink in the Internet Press propelled Swiftech into the limelight as the number one source for high-performance heatsinks in the aftermarket computer parts Industry. Over the course of the last decade, Swiftech has emerged as one of the leading forces driving the high-end thermal management scene in the personal computer industry. Pioneering work, innovation, and an uncompromising dedication to high performance and quality have resulted in award winning products setting standards for others to follow. Swiftech has consistently demonstrated leadership by thinking outside the box, and remains to this day driven by an intense competitive spirit. As a result, Swiftech is considered by many as one of the founding fathers of the liquid cooling industry for personal computers. This has been accomplished despite intense pressure from heavyweight industry players with powerful sales and marketing acumen. Swiftech 's name is recognized worldwide, and synonymous with Performance, Innovation, Quality and Value.